Privacy Policy

Sugar Plum Parties (“Sugar Plum Parties,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information you share with us.

This Privacy Policy explains how we collect, use, disclose and protect information when you visit sugarplumpartiesct.com, contact us, join our mailing list, book a party or service, or otherwise interact with Sugar Plum Parties.

Information We Collect

We may collect information that you provide directly to us, including:

  • Name

  • Email address

  • Telephone number

  • Contact and inquiry information

  • Party or event details

  • Booking information

  • Guest numbers

  • Party preferences, themes and add-ons

  • Information about a child that a parent or guardian chooses to provide for the purpose of arranging a party, such as first name, age or birthday

  • Newsletter and marketing preferences

  • Any other information you voluntarily provide through forms, email or our booking systems

Payment information may be collected and processed by third-party booking or payment providers. Sugar Plum Parties does not intentionally collect or store complete payment card details directly through this website.

Information Collected Automatically

When you visit our website, we and our technology providers may automatically collect information such as:

  • IP address

  • Browser and device type

  • Operating system

  • Pages viewed

  • Referring website or source

  • Approximate location derived from an IP address

  • Date and time of visits

  • Website interactions

  • Advertising and conversion information

  • Cookies and similar identifiers

We use this information to operate and improve our website, understand how visitors use it, measure advertising effectiveness and improve our services.

Cookies and Tracking Technologies

Our website may use cookies, pixels and similar technologies.

These technologies may be provided by Sugar Plum Parties or third-party services including:

  • Squarespace

  • Google Analytics

  • Google Ads

  • Meta, including Facebook and Instagram

  • Booking and scheduling providers

  • Email and marketing providers

Cookies may be used for essential website functionality, analytics, advertising, conversion measurement, remembering preferences and understanding how visitors interact with our website.

Where required by applicable law, we will obtain consent before using non-essential cookies or similar tracking technologies.

You may also be able to restrict or delete cookies through your browser settings. Disabling certain cookies may affect some website functionality.

Google Analytics and Google Ads

We may use Google Analytics and other Google services to understand website usage, measure traffic and evaluate the effectiveness of our advertising.

If Google Ads tracking, conversion measurement or remarketing is enabled, Google may receive information about visits and interactions with our website through cookies and similar technologies.

This information may be used to measure advertising performance and, where enabled and permitted, to provide advertising that may be more relevant to users.

Google requires advertisers using its products to disclose the use of technologies such as cookies, IP addresses and other identifiers. 

Meta, Facebook and Instagram

We may use advertising and measurement technologies provided by Meta Platforms, including the Meta Pixel.

Where these technologies are enabled, Meta may receive information about interactions with our website, such as page visits, button clicks and other website activity.

This information may be used to:

  • Measure advertising performance

  • Understand whether advertisements lead to website visits or bookings

  • Create advertising audiences

  • Improve advertising campaigns

  • Deliver more relevant advertising where permitted

Meta maintains its own privacy controls and policies governing information processed through its services.

Booking Platforms

We may use third-party booking platforms, including Appointy and/or Bookeo, to manage bookings, availability, party selections, payments, waivers and other booking-related information.

When you continue from our website to a third-party booking service, information you submit may also be governed by that provider’s privacy policy and terms.

Email and Marketing Communications

If you subscribe to our newsletter, request information or otherwise consent to receive marketing communications, we may use your contact information to send:

  • News and updates

  • Party information

  • Special offers

  • New services or experiences

  • Other Sugar Plum Parties communications

You may unsubscribe from marketing emails at any time using the unsubscribe link included in those communications.

We may still send transactional or service-related communications concerning an existing inquiry or booking.

How We Use Personal Information

We may use information we collect to:

  • Respond to inquiries

  • Provide and administer bookings

  • Plan and deliver parties and events

  • Process or facilitate payments

  • Communicate about bookings

  • Provide customer service

  • Maintain and improve our website

  • Understand customer preferences

  • Send marketing communications where permitted

  • Measure website and advertising performance

  • Prevent fraud, abuse or security incidents

  • Comply with legal obligations

  • Protect our rights, customers and business

How We Share Information

We may share information with third parties when reasonably necessary to operate our business, including:

  • Website hosting and technology providers

  • Booking and scheduling platforms

  • Payment processors

  • Email and communications providers

  • Analytics providers

  • Advertising platforms, including Google and Meta

  • Professional advisers and service providers

We may also disclose information if required by law, legal process or government request, or where reasonably necessary to protect the safety, rights or property of Sugar Plum Parties or others.

We do not sell personal information for money.

However, some privacy laws may define certain disclosures involving advertising or analytics providers as a “sale,” “sharing,” or use for targeted advertising. Where applicable, individuals may have the right to opt out of these activities.

Children’s Privacy

Sugar Plum Parties provides children’s party services, but this website and its booking services are intended for parents, guardians and other adults and are not directed to children under 13.

We do not knowingly request personal information directly from children under 13.

A parent or guardian may provide limited information about a child when necessary to arrange a party or event.

If you believe that a child has provided personal information directly to us without appropriate parental involvement, please contact us so that we can review and, where appropriate, delete the information.

Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including providing services, maintaining appropriate business records, resolving disputes and meeting legal, accounting or regulatory obligations.

Security

We take reasonable administrative, technical and organizational measures intended to protect personal information.

However, no website, electronic transmission or data-storage system can be guaranteed to be completely secure.

Your Privacy Choices and Rights

Depending on where you live and applicable law, you may have rights relating to your personal information, including the ability to request:

  • Access to personal information we hold about you

  • Correction of inaccurate information

  • Deletion of certain information

  • Information about how your data is used or disclosed

  • Withdrawal of certain consent

  • Opt-out from certain targeted advertising or data-sharing activities

Connecticut law provides qualifying consumers with certain privacy rights where the Connecticut Data Privacy Act applies to a business. 

To make a privacy request, contact us using the details below.

Third-Party Websites

Our website may contain links to third-party websites or services, including booking platforms and social media platforms.

We are not responsible for the privacy practices, security or content of third-party websites. We encourage you to review their privacy policies before providing personal information.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our website, services, technology, advertising practices or legal requirements.

Last updated: September 13, 2026

Contact Us

If you have questions about this Privacy Policy or would like to make a privacy-related request, please contact:

Sugar Plum Parties
877 Post Road East
Floor 2, Suite 2
Westport, CT 06880

Email: westportctparty@gmail.com
Phone: 203-557-8899